The Logo Design Process From Start To Finish. In this article I will guide you through the process of creating the identity logo design for one of my recent clients, UKE, offering insights into not only the thought process behind creating the logo but also the creation of the logo itself. Also keep an eye out in the May edition of Layers magazine for a feature on the UKE web site design. The Logo Design Process. When one creates a logo, they should follow a logo design process to ensure that the final design suits the needs of the clients not their wants I have written about the logo design process of professional logo designers in full here however below is the usual logo design process in short Design Brief Conduct a questionnaire or interview with the client to get the design brief. Research Conduct research focused on the industry itself, on its history, and on its competitors. Reference Conduct research into logo designs that have been successful and current styles and trends that may be related to the design brief. Sketching Conceptualising Develop the logo design concepts around the brief and research. Reflection Take breaks throughout the design process. This lets your ideas mature and helps you get renewed enthusiasm. Receive feedback. Positioning Position yourself as a contractor or build a long lasting relationship. Client tells you what to do OR you guide the client to the best solution. The latter is usually best however personally, I try to find a happy medium. Presentation Choose to present only a select few logos to the client or a whole collection. Presenting only the best is recommended. Celebration Drink beer, eat chocolate, sleep, start on next logo design. Or a combination. Getting The Job. Eugene, the business owner of UKE, contacted me earlier this year who found me through my blog and she wanted to rebrand make over their old business identity starting with their logo and then the website. After a few initial emails clarifying Eugenes needs, I sent Eugene a four page logo design questionnaire form PDF which was promptly filled out. Flip PDF converts batch PDF files to page flipping flash magazine, impressive animated 3D page flipping book. DIY your digital flash page flip catalog Cool Text is a FREE graphics generator for web pages and anywhere else you need an impressive logo without a lot of design work. Simply choose what kind of image you. News items, upcoming events, admissions requirements, faculty listing and publications. Current structural design, construction support, inspection and maintenance engineering of all State highway structures. Links to motor vehicle and road information. I then sent a proposal an agreement never call it a contract and then received a 5. Pay. Pal. I also sent her a web design questionnaire for the website design but that is for another article. The Design Brief. Install Ocarina Of Time Texture Pack. After Eugene had filled out the questionnaire I had most of the information that I needed to start on the logo design. There were a few other emails clarifying things but basically all the information was there. Here is a bit of background information on UKE Chocolate Gift Baskets UKE. COM or UKE for short sells unique arrangements of chocolate as an alternative to gift baskets. UKE targets a more upscale market due to the time to make and cost of the product. After reading through Eugenes completed logo questionnaire, I found in short that she wanted a logo that portrayed her whole business model and she needed it be strong, bold luxurious She also requested to have it black or gold however was open to colour choices. Eugene also wanted to have a lion in the logo. The logo also had to be suitable for the web, business cards t shirts. This was the old logo that was to re branded. Research. Upon receiving the initial 5. I then started researching what was needed for the project. This included looking up Eugenes competitors that she provided my findings, researching the industry and searching for other logos in the industry, among other things. How much does logo design cost Clients might think a designer is stalling by not sending an immediate quote, as if the designer wants to figure out how much is. Praise for Framework Design Guidelines Framework Design Guidelines is one of those rare books that can be read at different reading levels and can be useful to. Research is a critical stage in the logo design process as this ensures that your logo will differ from the competitors and it also sets a benchmark. Sketching Development. The next stage of the project was developing the logo. Developing the logo design concept is where creativity comes into play. Based on the design brief and research conducted, this is where I let my ideas run wild. I brainstormed and sketched down my ideas and then experimented with them on the computer. I also had breaks between these sessions so I could reflect on the designs and have a fresh perspective on the job at hand which is a crucial part of the process when when designing a logo. The challenge that I had when creating the UKE logo was trying to incorporate a lion into the logo while still making it look luxurious I got around this problem by brainstorming and word association. My thought process went something like this Lion King Of The Jungle King Crown UKE with Crown. Below you will find one of the original pages of sketches that I did for the Ultimate Potential logo I know I am no Picasso but it is the end result that matters. Find in the bottom right corner where I originally got the idea for the final logo. Remember that there is no such thing as a bad idea, just bad decisions. Computer Generation. As you can see in the sketch above I had the idea of using a crown or lion placed on top of the word UKE. After I had this general idea in my head I experimented with the concept in Adobe Illustrator and researched different types of crowns, layouts, fonts, icons, etc. Some of the worlds most iconic logo designers, shown alongside their logos. Typeface. The first thing I did when experimenting with the logo design was to find the best typeface for the logo. Below you can see just some, of many, different typefaces I tried and circled in red, the typeface chosen Friz Quadrata, Medium. This typeface was chosen for its luxurious, traditional looking nature. A great alternative to the much overused Trajan. Concept Development. After I had found the right typeface though it is never set in stone I then experimented with different concepts and layouts of which you can see some below. Logo Design Book Pdf' title='Logo Design Book Pdf' />Please take note that no colour has been added to any of the designs. This is to ensure the design works in one colour only. This helps on printing costs and makes the logo more adaptable for use over a variety of media. One should also remember that simplicity in logo design is the key. The simpler a logo is, the more memorable and adaptable it is. Logo Design Book Pdf' title='Logo Design Book Pdf' />In nearly all cases, less is more. You may interested to know some more rules of how to design a logo. Colour. I then experimented with colour. The final dark purple colour was chosen for its royal luxurious nature purple is the colour of royalty after all. Do you know your colour theory In the image below you can see the logos from the above image with the same purple background. Delivery. Obviously, I ended up choosing the second bottom left logo circled for the final concept After some more experiments fine tuning I was finally ready to present the logo to Eugene. Below you can read the email that I wrote to Eugene when selling the logo to her. Hello Eugene,I have been finishing off your logo today and have come down to the strongest concept, of which you will find attached in a PDF. After all the research I carried out and concepts that I experimented with I kept coming back to this simple effective logo one without any animal figure. Not only this but I also found that animal figures were way overused, especially the lion due to its heraldic nature. Your new UKE logo relates back to being king much alike a lion which is achieved by the use of a simple geometric crown. 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